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Shaw to change pricing plans due to public outcry

Shaw has just announced a new pricing plan to offer higher download caps at higher prices as well as new unlimited plans. This stands out from the usual pricing schemes of lowering download caps and increasing both speed AND overage fees such as Rogers and Bell. Shaw’s mindset here is greater flexibility and customers increased use of the internet will lead to happier customers and increased revenue. Shaw’s new pricing plan would also double customer’s download limits in some cases.

The change was sparked due to public outcry concerning the CRTC ruling which would allow for the elimination of unlimited downloading plans. Limiting Canadians in their pricing options in an increasingly expensive marketplace which is becoming worse after many users are facing extra charges when streaming services like Netflix. After these price increases many Canadians now find it isn’t affordable to stream media over the internet. It makes sense though. The fact that these services are competing products to their own television service — it is no secret why they want to protect themselves from new competition in the marketplace.

Hopefully this encourages other ISPs to take another look at their very profitable pricing plans and give a little back to the customer.

Here are the new pricing packages from Shaw

Increased Data Consumption with our Existing Model:

Package Speed Current Data New Data Bundle Price Standalone Price With Personal TV (SPP)
Shaw Lite Speed 1 Mbps 15 GB 30 GB $27 $37 $64.90
Shaw High Speed 7.5 Mbps 60 GB 125 GB $39 $49 $74.90
Shaw Extreme 25 Mbps 100 GB 250 GB $49 $59 $84.90

 

Phase 1 Broadband Packages (Available June, 2011)

Package Download Speed Upload Speed Data With Legacy TV With Personal TV(SPP)
Unlimited Lite 1 Mbps 256 kbps Unlimited Add $59.00 $84.90
Broadband 50 50 Mbps 3 Mbps 400 GB Add $59.00 $84.90
Broadband 100 100 Mbps 5 Mbps 500 GB Add $69.00 $94.90
Broadband 100+ 100 Mbps 5 Mbps 750 GB Add $79.00 $104.90
Unlimited 100 100 Mbps 5 Mbps Unlimited Add $119.00 $144.90

 

Phase 2 Broadband Packages (Rolling Launch Starting August, 2011)

Package Download Speed Upload Speed Data With Legacy TV With Personal TV(SPP)
Unlimited Lite 1 Mbps 256 kbps Unlimited Add $59.00 $84.90
Broadband 50 50 Mbps 5 Mbps 400 GB Add $59.00 $84.90
Broadband 100 100 Mbps 10 Mbps 500 GB Add $69.00 $94.90
Broadband 100+ 100 Mbps 10 Mbps 750 GB Add $79.00 $104.90
Broadband
250
250 Mbps 15 Mbps 1 TB Add $99.00 $124.90
Unlimited 250 250 Mbps 15 Mbps Unlimited Add $119.00 $144.90

More info can be found on the Shaw website

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About Justin

Justin is a Professional Technical Analyst working in Toronto with a strong passion for technology in both personal and professional roles. Justin joined tektok.ca to bring technology closer to Canadians in addition to creating awareness of important issues in Canada. Issues such as freedom of speech, net neutrality and keeping the internet open for future generations.

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