Futureshop embraces new LG Cinema 3D Technology

• March 31, 2011
• Burnaby, BC

Future Shop and LG partner to celebrate the first anniversary of 3D TV technology in Canada

Announcement Highlights:

1.     Future Shop is celebrating the first anniversary of 3D TVs in Canada by announcing availability of the next generation in 3D technology: Cinema 3D^TM by LG

2.     The LG Cinema 3D^TM TV recreates the 3D movie theatre viewing experience with lightweight, comfortable and affordable eyewear and delivers crisp bright images and wide-angle viewing practically eliminating the feelings of dizziness or eye fatigue that could occur with previous conventional 3D TVs

3.     The Cinema 3D^TM glasses are flicker-free, have no electrical parts, are free of electromagnetic waves, and never need to be recharged, which allows customers to have more choices when purchasing 3D TVs

(Burnaby, BC) April 1, 2011 – Today, Future Shop, Canada’s largest retailer and e-tailer of consumer electronics, is celebrating the first anniversary of 3D TVs in Canada by announcing availability of the next generation in 3D technology: Cinema 3D^TM by LG.  The LG Cinema 3D^TM TV recreates the 3D movie theatre viewing experience with lightweight, comfortable and affordable eyewear and delivers crisp bright images and wide-angle viewing.  The first of its kind in Canada, the Cinema 3D display technology ushers in a new era of television viewing experiences.

“We’re thrilled to offer Canadians the opportunity to experience the latest in 3D technology. Together with LG, we are now able to enhance the home entertainment 3D TV experience.” said Todd Empey, Vice President of Store Operations, Future Shop. “We’re fully committed to bringing state-of-the-art electronics to our customers in all departments. To give you an example of our dedication to home theatre and 3D technology, more than 50 per cent of TVs sold at Future Shop in 2011 will have 3D functionalities.”

Cinema 3D creates 3D images that are entirely flicker-free, meaning LG’s Cinema 3D^TM technology does not require traditional shutter glasses. This innovation resulted in Cinema 3D receiving the “Flicker Free” certification from Intertek and TÜV, making it the first 3D TV in the world to receive this designation.

“LG is excited to partner with Future Shop to celebrate the anniversary of 3D TVs by launching this innovative product in Canada,” said Colin Bettam, Vice President, Marketing, LG Electronics Canada Inc.  “Technological advancements over the past year have made Cinema 3D much more consumer friendly allowing viewers to enjoy 3D content for longer and in greater comfort. The Cinema 3D^TM glasses are more affordable and comfortable, picture quality is clearer from virtually any angle, there is more 3D content than ever before to enjoy and consumers can convert from 2D to 3D as they please.  Overall, the user experience is exponentially better with Cinema 3D.”

About LG Cinema 3D

The Cinema 3D^TM glasses use passive technology and because passive 3D glasses do not require a power source, they are more affordable than traditional shutter glasses costing a few dollars per pair, so more people can enjoy an immersive 3D experience. LG Cinema 3D^TM optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk.

Shutter glasses that utilize the active technology use LCD lenses that are commanded to alternately open and shut each lens to show each eye a different image which results in the flicker effect.  The LW5600 model is not only “Flicker Free”, but also improves picture quality with 3D Light Boost, a thin film covering the screen that ensures 3D images are shown at maximum brightness LG Cinema 3D^TM TV is available in three sizes and prices: 42” ($1749.99), 47” ($1899.99) and 55” ($2649.99).

For more information about the LG Cinema 3D^TM TV, please visitwww.futureshop.ca.

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About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units – Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visitwww.lg.com.

About Future Shop

With 146 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (seewww.futureshop.ca/futuregeneration).

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