Bloomberg reports Apple is currently in discussion with News Corp. to let iTunes users rent TV shows for 99 cents and is in discussions with other media companies about similar deals, said three people familiar with the plan.
Viewers would be able to rent programs from News Corp.’s Fox for 48 hours, said the people, who declined to be identified because discussions aren’t public. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say.
Apple is said to be counting on video content to increase the appeal of their iOS devices such as the iPad, iPhone and iPod Touch. Bloomberg also reiterates rumors that Apple is planning on launching a high-resolution iPod Touch and $99 Apple TV in the near future.